Hidden Water
in collaboration with Lisa Merk and Benedikt Kartenberg
Goal of the project is to sensitize people for hidden water in various foods and to create awareness. The water consumption of each product is marked with eye-catching labels. Virtual water is becoming visible where people come in contact with the products - directly in the supermarket. When it comes to your own money, people are particularly sensitive.
in collaboration with Lisa Merk and Benedikt Kartenberg
Goal of the project is to sensitize people for hidden water in various foods and to create awareness. The water consumption of each product is marked with eye-catching labels. Virtual water is becoming visible where people come in contact with the products - directly in the supermarket. When it comes to your own money, people are particularly sensitive.
For this reason, the label does not show the number of liters consumed, but the price of water, which theoretically would have to pay for the water used in production.
